Here it is, the Building H Newsletter!

Building H is a modest response to a massive problem: These days, everyday life - our food and our cars and our entertainment and our homes and communities - is making us unhealthy, by default and by design. So might we challenge a community of creators and innovators and entrepreneurs and designers to rebuild our lives for health? And could we champion those companies and products that are actually driving health, rather than illness?

That's why we’re doing a newsletter. We want to foster a community of like-minded people who connect, share ideas and lift each other up. And we're looking for contributions (ideas of companies or products or other artifacts) that we should feature. 

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Thomas Goetz
The Donut Test: Measuring the health of your company or product

This morning I had the privilege of speaking at TEDxSanFrancisco, where I discussed the need to redesign our worlds - our very civilization - to yield health instead of illness.

I wanted to challenge the smart, elite audience of designers and creators and entrepreneurs to think about the impact of their creations on the public: Do they bring people health, or bring them less health? My analogy was… donuts. Donuts taste great, but they’re not really that good for us. Especially if all we eat - all we consume - is donuts.

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Thomas Goetz
Introducing Building H

if we really want to foster health in our communities, we need to reconsider the building blocks of society - what we eat, where we live, how we move, what we do for fun. We need to start from scratch.

That notion sparked a conversation in the atrium of the Robert Wood Johnson Foundation about five years ago. It started as an observation, then grew into an argument, and now - today - it becomes a project called Building H.

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Thomas Goetz